Target Audience

Today we discussed the overall film and talked about the type of audience it is aimed at and how we would advertise it to them. As our audience age group is certificate 15 we decided that the type of advertisement would have to appeal to this age group and over.

Therefore we thought that our film could be advertised in a magazine which was read by this age group, likewise the trailer of the film could be shown, obviously on T.V, but more specifically during the adverts of a show that also has a target audience of age group 15 and over.

The same thing could done at the cinema just before a film of the same certificate. The advert itself would need to let the audience know its their type of film and age group without them just looking at the certificate.